Hi, Chicsters today post as promised is about the Escada ss19 runway show ( the main show I attended). I read on Twitter that this was the first season Escada was hosting a runway show at NYFW and I have to say that they didn’t disappoint!
First the colors, the show was held in an old public library esque type building ( the Park Avenue Armory) with brown everywhere. In contrast, the show space was bright colorful it was like you were transported from the cold rainy dreary Sunday morning to this multi-colored universe (thanks to set designer Stefan Beckman). The same theme was carried along into the collection, it boasted of classic cuts from blazers to aline skirts & shirt dresses in fun unexpected colors think vibrant, pinks, reds, yellows and green all being mixed together and still blending beautifully.
Second the audience, I know we were there for the fashion but I was impressed by the attendees as well. The show boasted the likes of Edward Enningful ( I was actually in arms reach of him at one point, it was kind of like an outer body experience) Olivia Palmero, actresses like Kate Bosworth, Skai Jackson but it also included influencers like Leandra Medine, Felicity Hayward and Valerie E.
Third diversity, according to my research Escada was founded in 1978 which would make it 40 years old this year which makes it a fairly young fashion brand in comparison to its other luxury counterparts. However, the entire collection and ambiance seemed to be a nod to making updates. Starting with Escada’s new creative director, Niall Sloan, or the choice to do a show at NYFW, the casting of several models of color ( afros out and all), to the choice of attendees, dressing Felicity Hayward in Escada ( a plus-size model & fat positive advocate #fatatfashionweek ) to inviting new school influencers like Valerie E. and Tanyka R. It is obvious that the brand is making some changes to reflect the taste of the times, which now calls for more diversity.
Overall if I were to some up the collection in three words I would say contemporary, nostalgic and feminine. Hints of sportswear were all over the collection as well, in the form of racing stripes, logomania, & sportswear-inspired silhouettes. According to my research Sloan “designed a new emblem for the house – a golden heart that was adapted from a vintage perfume bottle by the brand. It was emblazoned across clothes as a recurring motif – draping upon belts for an accessory, sewn into rings on handbags”.
View full collection Here
To conclude, sometimes you see a collection come down the runway and you almost have to dissect it to make sense of it in real life. That was not the case with this one, What came down the runway was an impeccably tailored wearable collection that was classic ( think 80/90s esque) yet still youthful with a twist in the form of color choice, pattern, prints, and styling. The glassmagazine.com summarized it beautifully by saying ” the eccentric woman of the disco decade was modernized to the max”.
Photo via Instagram @onacurve